SERVICE · WEBSITE IMPROVEMENT
Make your website better every month.
Website Improvement is our core service. We treat your website as a living asset and ship 3–8 measured improvements every month — performance, UX, on-page SEO, conversion, content.
3-8
measured improvements shipped to your site every single month
Trusted by founder-led teams in
Manufacturing
Engineering
Industrial Exports
Professional Services
WHAT'S AN IMPROVEMENT?
A discrete change. Measurable. Documented.
Every improvement we ship can be described in one sentence and measured with one number. Some are small (an LCP image compressed). Some are larger (a homepage section restructured). All are tracked.
Performance
Speed, LCP, Core Web Vitals.
UX
Navigation, hierarchy, flow.
On-page SEO
Titles, meta, headings, links.
Accessibility
Readable, navigable, WCAG-aware.
Conversion
CTAs, forms, lead capture.
Content
Clarity, structure, hierarchy.
Trust
About, credentials, proof.
Functionality
New blocks, integrations, fixes.
​HOW IT WORKS
A repeating loop.
Audit
​We start with a 36-point audit across performance, on-page SEO, content, UX and conversion.
Roadmap
Output: a 6-month roadmap of 30+ ranked, scoped improvements with expected impact.
Ship
Each month, we ship 3–8 improvements from the top of the roadmap. Documented and verified.
Measure
Monthly report shows what changed, what improved, what's next. The loop continues.
BEFORE / AFTER
A month in the life of an SPX engagement.
Real improvements shipped across client sites in April 2026.
BEFORE / AFTER
-44%
Homepage load time
BEFORE
5.2s
AFTER
2.2s
Compressed media, deferred non-critical JS, optimised LCP image.
BEFORE / AFTER
+81%
About page engagement
BEFORE
32s
AFTER
58s
Restructured page, sharpened hierarchy, added trust-building credibility markers.
BEFORE / AFTER
+22pts
Lead form completion
BEFORE
11%
AFTER
33%
Reduced form to 3 fields, added WhatsApp routing, restated the value above the form.
WHY MONTHLY WORKS
One redesign every three years vs. 24 improvements every year.
The redesign approach feels safe. It's not. Most redesigns are abandoned mid-way; the ones that ship are usually a small step forward, often a step back. Monthly improvement compounds — and there's no big-bang risk.