Case Study

MVJ - Website Maintenance and Content Management

 

OVERVIEW

SigntoDesign is proud to be the exclusive custodian of the websites of the MVJ College of Engineering (MVJCE), the MVJ Pre-University College (PUC), and MVJ Polytechnic College, Bangalore. Working closely with members of the administration, IT departments, and institute professors, SigntoDesign is responsible for everything from webpage redesign and maintenance to content updates and online reputation management.

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WHY IS WEBSITE MAINTENANCE AND REDESIGN AN ESSENTIAL SERVICE?

While it is largely accepted that having a website is crucial for any modern day brand or company, website maintenance and redesign often receive less attention and time investment than necessary. The potential effects of poor maintenance are immense: broken links, outdated content, a poor responsivenesses can adversely affect a brand’s credibility, leading to lowered sales, customer attrition, or poor reputation. Recognizing the lack of robust service providers in this space, SigntoDesign is proud to offer comprehensive website maintenance and content management services that ensure smooth functioning, up to date content, and youthful appearance throughout the life of a website.

BACKGROUND

MVJCE, together with the MVJ PUC and MVJ Polytechnic represent one of Bangalore’s most reputed educational bodies: the MVJ Group. With educational offerings spanning several branches of engineering together with a vibrant campus with multiple events and extracurricular activities ongoing, the maintenance of the MVJCE website was a formidable task. Recognising the need for dedicated, professional expertise to maintain their website, MVJCE works with SigntoDesign to ensure their web presence is above par across all platforms at all times.

OUR APPROACH - SYSTEMATIC, COMPREHENSIVE, DEDICATED:

KEY ACCOMPLISHMENT

One of SigntoDesign’s recent key accomplishments in this context was preparing the MVJCE website for presentation to the National Assessment and Accreditation Council (NAAC) of India in December 2018.The rapid response time of the SingtoDesign team ensured that all relevant material on the website was up to date and ready for presentation to the NAAC delegation.

VALUE ADDITION

ONLINE REPUTATION MANAGEMENT

SigntoDesign delivers a weekly report summarizing the performance of the MVJ brand on Social Media and how its reputation stands in terms of online ratings and reviews.

Drawing on its team’s sizeable corporate experience, SigntoDesign also provides recommendations to MVJ on how to boost its online reputation and image. SigntoDesign’s assessments of Online Reputation encompass Google Reviews, MouthShut.Com, Glassdoor, and beyond. The team bases its choice of channels based on each individual client, and goes beyond the mainstream to include niche and high-impact channels relevant to the client.

SOCIAL MEDIA EXPOSURE ANALYSIS

SigntoDesign also produces comprehensive summaries of MVJ’s Social Media activity across all relevant channels and produces recommendations to expand MVJ’s reach to students, parents, corporations and prospective students.

COMPETITION ANALYSIS AND BEST PRACTICE IMPLEMENTATION

Bangalore is the Information Technology hub of the nation and draws students from across the country for its higher education offerings. With a large number of engineering institutions to choose from, a strong online presence can truly make the difference in a deeply competitive space.

SigntoDesign provides MVJCE with detailed analyses of competitor websites and makes recommendations to help MVJCE stay ahead of the competition. SigntoDesign also makes recommendations on Best Practices and helps implement them through its design and programming teams.

GOOGLE ADWORDS & SEO

SigntoDesign provides consultancy services to the MVJ institutions in Social Media marketing, and assists in developing Google AdWords campaigns, and provides Search Engine Optimization services.

IN CONCLUSION

SigntoDesign is pleased to work directly with the Chairman of MVJCE to bring the results of these activities and provide feedback and recommendations for better performance. We are certain that our long term partnership with the MVJCE group will bring the brand a stronger online presence and facilitate its ascension to Bangalore’s Number 1 institute of Engineering education.

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